For an authority, it is advisable to share custom content that relates instantly to your audience. You may use article, videos, blogs, and infographics to illustrate your point. The information you present to them should enable them to for some reason, in which you can ask their opinions over a certain subject which lets you further connect to them. While there is probably not any financial gain from this sort of interaction you are building a solid relationship with your audience.
https://bluecatmediablog.wordpress.com/2016/01/02/getting-your-social-media-sorted-for-2016
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